After receiving just two private showings with another brokerage, the owners of a custom-built bungaloft on Craighead Drive in Fergus turned to GoWylde Real Estate for a fresh approach. They had already purchased their next home and needed to sell in time for their upcoming closing. Through professional staging, luxury-inspired photography and targeted marketing highlighting the property’s legal basement apartment, the GoWylde team generated renewed buyer interest and secured a $1,055,000 sale at a price and timeline that worked for the sellers.
The Challenge: A Fergus Home That Wasn’t Attracting Buyers
Selling your home can be stressful, especially when you’ve already purchased another property and need your current home to sell before the closing date.
That was the situation facing the owners of a beautiful custom-built bungaloft on Craighead Drive in Fergus.
The sellers had already committed to purchasing their next home, making the timing of their sale especially important.
Unfortunately, their property wasn’t attracting the attention they needed.
Previously listed with another real estate brokerage, the home had received just two private showings and one open house.
With limited buyer interest and an upcoming closing deadline, the sellers needed a different strategy.
When GoWylde Real Estate took over the listing, we recognised that the property had several exceptional features that deserved greater attention.
Rather than reducing the asking price, we decided to relaunch the home at the same price with a significantly improved presentation and marketing approach.
Our Fergus Real Estate Agent’s Strategy: Better Presentation, Greater Exposure
1. Twilight Photography to Showcase the Stunning Exterior
First impressions are particularly important when marketing a distinctive property.
The Craighead Drive home featured an attractive exterior with beautiful architectural details that deserved to be showcased.
We did twilight photos to capture the property in a more dramatic and inviting light to helped create an upscale first impression and emphasise the quality of the residence.
Our goal was to make the property stand out immediately when prospective buyers encountered it online.
2. Golden-Hour Photography to Create a Luxury Feel
We also approached the interior photography differently.
By incorporating warm, golden-hour lighting, we created inviting images that showcased the home’s upscale finishes and beautiful living spaces.
The photography helped communicate the property’s quality and character while creating a more compelling emotional connection with prospective buyers.
For a home priced above $1 million, we wanted the marketing to reflect the experience buyers could expect when visiting the property.
3. Professional Staging to Highlight the Home’s Best Features
Our team professionally staged the home to enhance its presentation and help buyers appreciate the layout.
The custom-built bungaloft offered beautiful living spaces and a versatile floor plan.
Our staging was designed to highlight those features while creating a cohesive, welcoming atmosphere throughout the property.
We wanted buyers to see more than individual rooms. We wanted them to envision the lifestyle the home could offer.
4. Making the Legal Basement Apartment a Major Selling Point
One of the property’s most valuable features was its legal basement apartment.
We recognised that this could appeal to a broader audience than buyers simply searching for a traditional detached home.
The apartment offered possibilities for multigenerational living, accommodating extended family or generating rental income.
Rather than treating it as an additional feature buried in the property description, we made it a central part of the marketing strategy.
We highlighted the flexibility of the home’s layout and the value of having a separate living space.
This helped position the Craighead Drive home as a distinctive opportunity in the Fergus real estate market.
5. Increasing Exposure and Generating Showings
With the refreshed photography, professional staging and stronger emphasis on the basement apartment, we relaunched the property at the same $1,099,900 asking price.
Our marketing focused on communicating the home’s quality, versatility and lifestyle appeal.
We also held open houses every weekend to give prospective buyers additional opportunities to experience the property.
The difference in buyer activity was encouraging. GoWylde attracted eight private showings within the first couple of weeks, in addition to the weekend open houses.
The renewed interest created opportunities for the sellers to move toward a successful sale.
The Result: Sold for $1,055,000 in Time for Their Next Closing
Ultimately, our team secured a sale that met the sellers’ needs.
The results:
- Property: Craighead Drive, Fergus
- Property type: Custom-built bungaloft with legal basement apartment
- Previous listing: 2 private showings
- GoWylde listing: 8 private showings within the first couple of weeks, plus weekend open houses
- Relisting price: $1,099,900 — unchanged from the previous listing
- Final sale price: $1,055,000
- Percentage of asking achieved: Approximately 95.9%
- Outcome: Sold at a price that worked for the sellers and in time for them to close on their next home
Why Presentation and Marketing Matter When Selling a Home in Fergus
The Craighead Drive sale demonstrates how a property’s presentation and marketing can influence buyer interest.
The home already had exceptional features.
It offered an attractive custom-built design, beautiful finishes and a legal basement apartment.
But those features weren’t translating into sufficient showing activity during the previous listing.
By improving the photography, professionally staging the property and giving greater prominence to the legal apartment, we helped prospective buyers better understand what made the home special.
Importantly, we achieved this without lowering the asking price when we relaunched the listing.
While every property and market situation is different, this case study illustrates why an effective marketing strategy should highlight the features that distinguish a home from its competition.
Local Knowledge Makes a Difference
Fergus is a desirable community within Centre Wellington, offering historic character, beautiful natural surroundings and convenient access to Elora and Guelph.
For buyers considering a move to the area, the combination of small-town living and access to everyday amenities can be especially appealing.
Prospective buyers can learn more about the community through the Township of Centre Wellington’s official website.
An experienced Fergus real estate agent should understand not only the local market but also how to position individual properties to appeal to the right buyers.
For this home, highlighting the legal basement apartment and its flexible living arrangements was a central part of that strategy.
More GoWylde Success Stories in Centre Wellington
Our experience helping homeowners sell extends throughout Fergus, Elora and the surrounding communities.
Daniel Crescent, Elora — Sold After Nearly Four Months Without Offers
When the owners of a family home on Daniel Crescent approached GoWylde, their property had spent almost four months on the market with another brokerage without receiving an offer.
Our team refreshed the staging, increased marketing exposure and highlighted the home’s in-law suite to attract buyers seeking multigenerational living options.
The property attracted three offers and ultimately sold for $900,000, allowing the sellers to move forward with their plans.
Both the Daniel Crescent and Craighead Drive sales demonstrate how identifying and promoting a home’s flexible living spaces can help attract the right buyers.
Looking for an Experienced Fergus Real Estate Agent?
Whether you’re preparing to sell a custom-built home, marketing a property with a legal basement apartment or facing an upcoming closing deadline, the right strategy matters.
At GoWylde Real Estate, our team combines local market knowledge, professional staging, high-quality photography, strategic marketing and experienced negotiations to help sellers throughout Fergus, Elora and Centre Wellington achieve their goals.
We understand that every seller’s circumstances are different.
Some need to maximise their sale price. Others are working within a tight timeline or trying to sell a property that hasn’t attracted the attention they expected.
Our approach is tailored to the home, the market and the people we’re helping.
Thinking about selling your home in Fergus?
Learn More About Selling With GoWylde
Has your home been listed without enough buyer interest?
