The Situation

Karen’s home had been sitting on the market for 91 days with another brokerage.

• No offers
• Limited traction
• Increasing frustration

On top of that, her basement tenant was getting tired of constant showings with no results. Once the listing expired, she reached out to the GoWylde Real Estate looking for a better plan.

What We Identified

After reviewing the previous listing, a few key issues stood out:

• The photography didn’t showcase the home properly
• The marketing wasn’t reaching the right audience
• No targeted effort toward GTA buyers
• The home lacked staging, so it didn’t show at its full potential

This was a major gap because over 60% of buyers in that neighbourhood were coming from the GTA.

The Strategy

We didn’t just relist the home—we repositioned it.

• Fully staged the property to give it a more modern, elevated feel
• Captured high-quality photography that actually highlighted the space
• Built targeted marketing campaigns focused specifically on GTA buyers
• Reintroduced the home with a stronger first impression

Because of the improved presentation, we were also able to increase the list price by $17,900.

The Result

• Strong showing activity right away
• 3 offers within 6 days
• All offers came from GTA buyers
• Sold for $30,000 more than it was listed for previously

Same home. Different strategy. Completely different result.

What Karen Had to Say

“It was my first time working with the Wylde Team and I was thoroughly impressed. Their promptness to respond and professionalism put them at the top in a league of their own.

The entire team from stager to administration were top-notch to work with.”
— Karen J

The Takeaway

When a home doesn’t sell, it’s rarely just about price.

It usually comes down to:

• How it’s presented
• Who it’s marketed to
• And whether the strategy matches the actual buyer pool

Fix those and everything changes.