The Situation
Kyle’s home had previously been listed with another brokerage, but it wasn’t getting traction.
- Only 2 showings
- No real momentum
- Limited exposure to the right buyers
The home itself was unique, which made it even more important to position it properly. Kyle knew it likely wouldn’t appeal to just local buyers, but that wasn’t reflected in the previous marketing.
The Strategy
When we took over the listing, the focus was on visibility and targeting.
We:
- Built a comprehensive marketing plan designed to reach a broader audience
- Positioned the home to appeal to out-of-town buyers, not just local ones
- Highlighted the unique features that set the property apart
- Created stronger exposure across multiple channels
The goal was simple: Get the right eyes on the property, generate real interest, create competition.
The Result
- 14 showings (up from just 2 previously)
- 3 competing offers
- Sold for a record price in Belwood
Same home. Completely different exposure. Completely different result.
What This Means for Sellers
If your home is unique, it doesn’t just need to be listed, it needs to be marketed to the right buyer.
Because:
- The right buyer might not live in your neighbourhood
- They might not even be in your city
- But if they never see your home… they can’t buy it
What Kyle Had to Say
“I was very impressed with the team’s extensive marketing plan. I knew my house was unique and it probably wouldn’t be a local buyer.
They were able to get me several offers and a good price. We were very happy with their service and will highly recommend them.”
The Takeaway
When a home isn’t getting showings, it’s not always the price. It’s often the exposure and who you’re actually reaching. With the right strategy, even a slow listing can turn into a record-breaking sale.
