How GoWylde Sold a Village by the Arboretum Condo in 13 Days After 90 Days on the Market
After sitting on the market for 90 days with another brokerage without receiving an offer, this beautifully updated condo at 65 Bayberry Drive in Guelph’s Village by the Arboretum needed a fresh approach. GoWylde Real Estate transformed its presentation, highlighted the community’s exceptional lifestyle and launched targeted marketing to reach the right buyers. The result? Sold for the full asking price of $599,900 in just 13 days.
The Challenge: 90 Days on the Market Without an Offer
Located in the Village by the Arboretum, Guelph’s sought-after adult lifestyle community, Brian’s condo had plenty to offer.
The home featured a beautifully renovated kitchen, high-end finishes and access to an exceptional range of community amenities, including an indoor pool, tennis courts, putting greens and much more.
Yet despite these desirable features, the property had spent 90 days on the market with another brokerage.
There had been very little showing activity, no offers and no real momentum.
When the previous listing expired, Brian reached out to GoWylde Real Estate for a fresh perspective.
We recognised that the property had plenty of appeal. The challenge was ensuring the right buyers could see it.
Rather than reducing the asking price, we focused on changing how the home was presented and marketed.
Our Strategy: Showcase the Home and the Lifestyle
We knew that selling this property wasn’t just about showcasing a beautifully updated condo. It was also about helping buyers envision the lifestyle that comes with living in the Village by the Arboretum.
Our strategy focused on three key areas.
1. Professional Staging to Highlight the Home’s Potential
Our team fully staged the condo to create a warm, inviting atmosphere and help buyers picture themselves living there.
We paid particular attention to showcasing the renovated kitchen, high-end finishes and overall appeal of the home.
By enhancing the property’s presentation, we helped buyers appreciate its features and envision how the space could work for their next chapter.
2. Highlighting the Village by the Arboretum Lifestyle
The Village by the Arboretum is an award-winning adult lifestyle community in Guelph, offering a unique combination of independent living, recreational amenities and opportunities to connect with neighbours.
Residents can enjoy amenities such as:
- Indoor swimming pool
- Tennis courts
- Putting greens
- A variety of recreational and social opportunities
We made these lifestyle benefits a central part of our marketing, positioning the property as more than just a condo.
For buyers considering downsizing or moving into an adult lifestyle community, the surrounding amenities and sense of community can be just as important as the home itself.
3. Targeted Marketing to GTA Empty Nesters
We identified empty nesters in the Greater Toronto Area as an important potential buyer audience.
These buyers may be looking to simplify their living arrangements, leave behind the maintenance of a larger property or relocate to a community offering recreational amenities and an active lifestyle.
Our targeted marketing campaign focused on reaching this audience and showcasing what made 65 Bayberry Drive and the Village by the Arboretum such an appealing option.
By combining professional staging, stronger property presentation and targeted advertising, we worked to generate renewed interest and connect the home with buyers who would appreciate its unique advantages.
The Result: Sold for Full Asking Price in Just 13 Days
After 90 days on the market without an offer, our refreshed approach generated increased showing activity and renewed buyer interest.
The results speak for themselves:
- Property: 65 Bayberry Drive, Guelph
- Community: Village by the Arboretum
- Previous listing: 90 days without an offer
- Asking price: $599,900
- Sold price: $599,900
- Sale-to-list ratio: 100%
- Time to sell with GoWylde: 13 days
Same home. Same asking price. A completely different result.
Through strategic marketing, professional staging and a clear understanding of the target buyer, GoWylde successfully sold Brian’s condo at full asking price in less than two weeks.
What Brian Had to Say
“I was very happy with the professionalism of the GoWylde team. They did a great job preparing my home for sale and marketing it.
They were able to sell it quickly and for a price that I was very happy with. They kept me up to date and were always quick to respond to any of my questions.”
— Brian
Experienced in Selling Homes in the Village by the Arboretum
Selling a home in an adult lifestyle community requires an understanding of both the property and the people most likely to be interested in living there.
Buyers considering the Village by the Arboretum may be downsizing from a larger family home, relocating to Guelph to be closer to loved ones or looking for a community where they can enjoy an active, social lifestyle.
At GoWylde Real Estate, we understand that these buyers aren’t simply searching for a smaller home. They’re often planning an important life transition.
That’s why our approach combines thoughtful home preparation, strategic pricing and targeted marketing that highlights the benefits of both the property and the surrounding community.
Whether you’re selling a condo in the Village by the Arboretum or preparing to downsize elsewhere in Guelph, our team can help you position your property to appeal to the right buyers.
Explore our Complete Guide to Downsizing for helpful advice on preparing your home, navigating the selling process and making your next move with confidence.
Do you want more strategies for selling even during challenging situations? Check out the posts below:
- Why Isn’t My House Selling?
- What Are the Best Ways to Increase Your Home’s Value?
- When Is The Best Time To Sell A House?
What If Your Home Didn’t Sell the First Time?
An unsuccessful listing doesn’t necessarily mean there’s something wrong with your home.
Sometimes, the difference comes down to how the property is presented, how its value is communicated and whether the marketing is reaching the right audience.
Brian’s experience at 65 Bayberry Drive is a great example.
After 90 days without an offer, GoWylde was able to sell the same property for the same asking price in just 13 days by changing the presentation and marketing strategy.
If your home has been sitting on the market without the results you expected, a fresh perspective could make all the difference.
Thinking about selling your home in the Village by the Arboretum, downsizing in Guelph or relisting a property that didn’t sell?
Discover how GoWylde’s full-service approach can help you prepare, market and sell your home with confidence.
Learn more: https://gowylde.ca/selling-with-us/
Contact GoWylde Real Estate: info@gowylde.ca | 519-826-7109
