The Situation
One of the biggest trends we’ve been seeing lately is that the traditional pricing strategy just isn’t working the way it used to.
A lot of homes are being listed slightly above market value with the expectation that buyers will negotiate.
The problem?
- Those homes tend to sit
- Once they sit, buyers start to feel like they have the leverage
Which often leads to price reductions, weaker offers, and longer time on market.
The Strategy
For the right types of properties, we’ve been seeing stronger results by doing the opposite.
In this case, we had a home we felt was worth around $740,000.
Instead of listing at $750,000 like competing properties that were sitting, we:
- Priced strategically at $699,900
- Held offers to create a defined timeline
- Fully staged the home to maximize appeal
- Launched with a strong, targeted marketing push
- Drove traffic through private showings and open houses
The goal was simple: Create urgency, drive competition, and let the market push the price up
The Result
- 36 private showings
- Strong weekend open house traffic
- 8 competing offers
👉 Sold for $765,000
👉 With all of the seller’s preferred terms
What This Means for Sellers
In today’s market, pricing high and “waiting it out” can actually work against you.
When a home sits:
- Buyers assume something is wrong
- Negotiation power shifts away from the seller
- Momentum is lost
But when a home is priced strategically and launched properly:
👉 Buyers engage immediately
👉 Competition is created
👉 And the market works for you, not against you
What Our Clients Had to Say
“The whole team was excellent end-to-end. When we decided to list with GoWylde, we agreed on a plan for some light renos, staging and a pricing strategy.
The team provided us with leads on contractors, did all of the heavy lifting for the staging (literally), and after 6 days on the market we had 8 offers and sold well over asking.
The effort was led by our agent Greig, but everyone involved was amazing to deal with.”
— Josh B
The Takeaway
Pricing isn’t about aiming high and hoping for the best.
It’s about positioning your home in a way that creates demand, urgency, and competition.
And when done correctly, the results can exceed expectations—both in price and terms.
Thinking About Selling?
If you’re unsure how to price your home in today’s market, we can walk you through a strategy tailored to your property—so you’re not guessing.
Let’s build a plan that works.
